Show. Share. Connect.

2016-07-05-13-09-39

Canola in bloom east of our farmyard

Recently I had the opportunity to host the Manitoba Canola Growers booth at an Ag Awareness Expo. Not having done this before, I was a little nervous. But I was advised to, “Be you. Be authentic. Listen for common ground.”

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“It’s what in the inside that counts”

As people stopped by, conversations began to flow and it wasn’t long before nervousness transformed into enjoyment and ultimately, gratitude.  Parents watched and listened as their children exuberantly ‘crushed canola’ and saw for themselves how it’s possible for those tiny black seeds to make clear yellow canola oil.

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“Shaken not stirred”

Youngsters and adults alike enjoyed picking out ingredients to create and customize salad dressing following the simple 2:1:1 ratio – 2 parts canola oil, 1 part acid (vinegar or citrus), 1 part emulsifier (mustard or honey), adding herbs if they wanted to kick the flavour up a notch.

These hands-on activities led to a variety of discussions on food and farming:

  1.   p1170714The patience a farmer needs to wait for the canola to ripen.
  2.  Bees – how they love canola and so many of us love honey.
  3. Half your Plate– how kids custom-creating their own dressings can lead to trying and consuming more salads and veggies.
  4. Canola meal – how the ‘leftovers’ after the oil are crushed and used in livestock feed, and help dairy cows produce more milk.
  5. Baking and cooking – using canola oil to make cakes, cookies, fries or even grilled-cheese.
  6. Ag in the Classroom – some students had done one or both of our activities at their school though AITC but were either anxious to repeat and/or encourage their sibling or parent to do the same.
  7. The variety of Made-In-Manitoba products and booths around us – using honey, jam or beet juice in a dressing. How quinoa can be used instead of greens for a salad and how lucky we are to have so many prairie fruits to add to flavour to our salads in the summer.

ag-expo-portageThe majority who stopped by were genuinely interested in conversation, with many sharing how they use canola oil in their kitchens. This gave me the opportunity to say, “Thank you,” and, “As a canola grower, I appreciate you using a product we grow on our farm.” Something happened in this moment.  A connection was made. Many did a double take, perhaps surprised. When our crops are sold directly to a grain company or processor, there is no contact with the end-user. I’m not sure I’ve ever had the opportunity to directly thank a consumer, but it felt good.

While hosting this booth was a little out of my comfort zone, I’m glad I accepted the opportunity to show, share and connect. It was enjoyable, gratifying and a reminder to express thanks whenever the opportunity presents itself. While I truly value the sentiment behind “Thank a farmer”, appreciation should flow both ways.

So whether you’re a home cook, chef, baker, dietitian or home economist who chooses canola oil, from our farm to your kitchen – thank you.

2016-06-30-20-29-34

Canola field at sunset

Agvocating – Where do I begin?

Originally published in the November 2016 issue of Canola Digest 


With less than two percent of Canadians living on farms, there is a huge disconnect between food producers and consumers. Surveys show consumers want to learn more. In order to give them credible information, farmers and others in the ag industry need to speak up. Advice and workshops on advocating for agriculture, or ‘agvocating’, has been presented at many farm shows/conferences over the last year.

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CAST photo

Dr. Kevin Folta  is a professor, Chair of the Horticultural Sciences Department at the University of Florida and winner of the 2016 Borlaug CAST Communication Award. “Recipients of CAST’s annual award are science/ag experts who demonstrate an ability to communicate through written material, public presentations, and various forms of media.” Folta does it all, and  does it exceptionally well. He speaks across North America and has a strong on-line presence. He offers this advice when discussing agricultural biotechnology with a concerned public.

 

DO:

  • Start with shared values and common concerns. “Like you, I want my kids to eat healthy food.”  “My family lives on the farm. I care about the farm environment. Here’s what I do…”
  •  Have honest conversations about what you know; speak to your strengths.  If you don’t believe it, don’t say it.
  • Disengage when attacks become personal, it is unproductive to continue.
  • Talk about ethics, your experience and your priorities. Remember you cannot fight fear with facts.
  • Sign up for social media accounts – Twitter, Instagram, Facebook. Follow other agvocates. Even if you don’t create content, you can have a tremendous impact by amplifying others’ messages. ie. share good work, making it more visible.  Signing up also ensures that you have control of your own name.

Don’t:

  •  Use the “feed the world” rhetoric.
  •  Dodge discussions on the limitations of genetic engineering/modification (GM). See Folta’s slide deck for more.
  • Ever claim GM is a single solution. It is not.
  • Discount other production methods or tools. All tools are needed going forward.
  • Discredit other forms of genetic improvement  such as mutagenesis.

Take-A-Way:

We have the safest, most diverse and abundant food supply in history. We also have immediate access to information — good and bad. If we engage incorrectly, we make the  broken lines of communication between consumers, scientists and farmers  worse.

To change the hearts and minds of a concerned public, we need to get involved in the conversation — in person, on-line or both. According to studies farmers are both warm and competent, so sharing our stories is critical to ensure and maintain access to ag innovation for everyone.

p1160076So begin with telling your story, your way. Don’t get bogged down in the science and terminology. Explain how precision plant breeding benefits your farm, the environment and food production.

Read, watch videos, listen to podcasts, learn from others, share their stories and practice telling yours. Remember if you don’t have the answer to someone’s question, it is okay to say, “I’ll look into that and get back to you.” Add your voice to the conversation — everyone’s is needed. If we don’t tell our stories, who will?


Kevin Folta resources:

Other Ag resources: