No sponsorship required

Sometimes there is irony to a post. This would be one such case. 


There is something I always carry in my purse or backpack to avoid being ‘hangry’ — whether it’s for me or anyone else who might be in need. In my life, emergency snacks have always been essential. Over the years, exactly what that is has changed, and my ‘go to’ are now GORP energy bars.

Recently when I shared one at a meeting, and was extolling the virtues, I was asked if I worked for the company.

“No,” I replied, “I just love the bars, the story behind them, the company’s values, the packaging — plus it’s made-in-Manitoba!” Apparently I’m a little passionate about GORP!

I wondered afterwards why, when we praise or promote a product or service, it’s assumed either we must work for, or be sponsored by, a company.

Is it the way advertising is evolving with more endorsement-based promotion on social media? Has society changed to the point that no one believes you will support something unless you get something back? Is that really who we’ve become? Does there always have to be an underlying motive?

I don’t think so. Whether it’s food, or any other type of product or service I love, I share my positive experiences with others. Perhaps it’s to introduce them to something new,  especially if it’s locally-made, or to support a business that provides exceptional service.

No ulterior motive. No freebies needed.  Just a wish for on-going success so I have the privilege of being able to purchase what they are providing, along with the joy and satisfaction of seeing someone succeed. No sponsorship required.

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