Originally published in the March 2017 issue of Canola Digest

Sandi Knight photo
Canola is Canada’s top agricultural export to China, accounting for 40% of canola seed exports. Maintaining this market is essential for the canola industry and the 43,000 Canadian farmers who grow it.
Jack Froese, a farmer from Winkler, director and treasurer of the Manitoba Canola Growers Association and now Chair of the Canadian Canola Growers Association, visited China last November. He was part the Team Canada Trade Mission led by the Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food Canada.
Left to Right: Jack Froese; Barry Senft – Grain Farmers of Ontario; Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food Canada; Jim Smolik – Canadian Grain Commission; Jim Everson – Soy Canada.
Froese attended meetings and seminars as well as a food show, which hosted over 72,000 trade buyers and 2,350 food companies from 66 countries and regions. The enormity of this show highlights the importance of the growing Chinese market and the competitiveness of countries rivaling for export business.
Producers attending trade missions are seen as a trusted, credible source of reliable, accurate information. When exporters have questions about agronomy and specific farm practices, such as crop rotation or pesticide use, farmers can address those queries. This helps build relationships and confidence in crop quality.
Froese states it is also an opportunity to find out what competitors are doing. You see the intricacies of the whole system in getting our crop from the bin to the plate. You find out how easily a market can disappear with changes in governments, their food policies, legislation, currency, transportation or stance on biotechnology. When we export 90% of our canola, awareness of the challenges in the global marketplace at the producer level is crucial in adapting and being prepared to comply with changes as they happen.
Whether it be trade missions, meetings at home or abroad, Froese has found his involvement in with the MCGA, CCCA and other farm organizations to be very rewarding: seeing firsthand the ripple effects of what happens beyond the farm gate, gaining a better understanding of trade, policy and transportation, being part of a team responsible for getting Canadian products to customers around the globe. It has broadened his awareness of safety net programs, sustainability, marketing, food integrity, storage, environmental and social sciences issues that impact his farm and those of farmers in Manitoba.
However, without his son running the day-to-day operations of their family farm, along with a nephew and three other employees, Froese knows he wouldn’t have the time or flexibility to contribute. He encourages producers to take on active roles – at whatever level their operation allows. He admits while does take time away from the farm, “If I didn’t have a passion for it, I wouldn’t be there.”






The patience a farmer needs to wait for the
The majority who stopped by were genuinely interested in conversation, with many sharing how they use canola oil in their kitchens. This gave me the opportunity to say, “Thank you,” and, “As a canola grower, I appreciate you using a product we grow on our farm.” Something happened in this moment. A connection was made. Many did a double take, perhaps surprised. When our crops are sold directly to a grain company or processor, there is no contact with the end-user. I’m not sure I’ve ever had the opportunity to directly thank a consumer, but it felt good.


So begin with telling your story, your way. Don’t get bogged down in the science and terminology. Explain how precision plant breeding benefits your farm, the environment and food production.

However, the pay-off is worth it. The hand-outs are generous as country homes have so few visitors. “Halloween Bags” are filled with a variety of treats. Some people set the table with a wide assortment of goodies and novelties; youngsters are invited in to choose what they like. Apples and home baking are still acceptable as Halloween treats – safety is not a concern.
Halloween displays are always drawing cards. Even if fewer than a dozen youngsters come to the door, many still enjoy decorating. Scarecrows greet you at the end of lanes. Pumpkins and gourds are set amidst bales and cornstalks; ghosts hang from trees. Witches sit in rocking chairs carefully guarding the door. Rigged doorbells or knockers cause Halloween creatures to shake or elicit ghostly laughter. Jack o’ lanterns of all shapes and sizes line driveways and doorsteps. Children return year after year just to see their favourite Halloween haunts.
Some adults never outgrow this night of pranks. Many dress in costume to greet their young guests. Others wait until they are sure no more trick-or-treaters will be stopping by, then rummage through their ‘tickle trunks’, pick out appropriate attire, and head out to stir up a bit of fun with the neighbours.
Thankfully, a country Halloween is still enjoyable. It brings back fond childhood memories. Parents drive down gravel roads through mud, rain, sleet or snow. Manners are important. “Trick-or-Treat” is always followed by a thank you. Tricks, if played, are neither harmful nor destructive. It is an evening of reminiscing and laughter. And when the doorbell rings, children are greeted with an enthusiasm. “It’s so good to see you! Thanks for stopping by!”
It’s a time to renew old friendships and make new connections. You are surrounded by like-minded people who support and encourage each other. Everyone understands farming and cares deeply about agriculture. The desire to learn and explore new ventures is also renewed. Most of us leave the conference with at least one new idea to implement in our lives.
For me, it is always worth making time to attend. The learning, laughter, support and encouragement never fail to give me a much appreciated morale boost. I hope to see you there as we “Fuel the Pulse” and re-fuel ourselves.
I used to be that girl, the one who would joyfully head outside when it rained. I loved everything about it. The rhythmic sound on rooftops. The patterns it made as it rolled down windows. The feel of rain on my cheeks. The way it would it soak through and soften my wild, curly hair. If the rain was coming down fast and furious, I was content to sit under the cover of the front porch and watch. But the best rains were gentle, light, perfect for walking. The air so fresh, the streets quiet and still. Those rains offered a refuge from troubles and worries. I can still see my younger self soaking in the peace and serenity of those walks.
I spoke to another woman, who has long since retired from farming and asked her if concern for the weather ever goes away. She laughed, “No.” So I guess I’ll have to be content with my memories of that girl. Look back on her fondly and smile. Even when we no longer work the land, concern for farmers will always be there, and I will be that little old lady who politely asks, “So, was that a good rain?”